1
Electronic
Publishing Group
FAccording to a report recently released by Jupiter, online ad revenues for 1997 are expected to reach a value of $3 billion. (including the values of ad
trades)
FIt's expected that by 2002, "intermercials"
and sponsors of content
areas will comprise half of online ad
spending
Flocal ad spending, mostly classifieds, will account for 54 percent of spending
FThis year banner ads will
comprise 80 percent of all online
ad spending. (Jupiter)
F
Advertising,
business, and commerce -
going to Internet